We’re pleased to let you know that the OpenX Video Plugin is now available! It has already been installed on the hosted OpenX ad server, now called OpenX Community Hosted. And if you are using the OpenX 2.8.2 download, now called OpenX Community Download, you can download the OpenX Video Plugin package here to install [...]
We’re pleased to let you know that the OpenX Video Plugin is now available! It has already been installed on the hosted OpenX ad server, now called OpenX Community Hosted. And if you are using the OpenX 2.8.2 download, now called OpenX Community Download, you can download the OpenX Video Plugin package here to install it on your own ad server. This plugin represents significant progress, both in terms of the types of ad formats you can manage through any OpenX ad server and in terms of the extensibility of OpenX as a foundation for your ad serving.
The OpenX Video Plugin enables you to traffic your own video ads through OpenX together with your flash media player and media provider. It follows the IAB VAST standard and supports inline video ads, i.e., pre/mid/post-roll ads, and overlay ads, i.e., image, swf, text or HTML ads that display on top of the main video stream. It also allows you to track statistics for VAST-specific events related to your video ads (pauses, mutes, quartile views, etc.). And for remnant campaigns, it provides the ability to serve one companion banner per video ad.
Since this is the first version of the OpenX Video Plugin, it is intended to serve your own video ads only and does not include the ability to integrate video ads coming from ad networks. We will be working to evolve the plugin to include more features like this in the next version.
Please be sure to read through the following documentation on getting started with the OpenX Video Plugin.
Relevant Documentation
- Introduction to the OpenX Video Plugin
- Step-by-step guide on serving your first ad with the OpenX Video Plugin
- Guide to statistics for video ads
Please note: Serving video ads also requires you to use a VAST plugin on your video player in order to schedule the ads for your player and translate the responses coming from the OpenX Video Plugin. If you use Flowplayer or JW Player as your video player, you can use the Open Ad Streamer Plugin from the Open Video Ads project for this purpose. If you use a custom flash media player, you can use the Open Video Ads VAST Actionscript 3 Framework to develop your own custom VAST compliant video player plugin. Visit the Open Video Ads project to learn more about these options.
Check out the OpenX Video Plugin today and get started with serving video ads!
